Saturday, August 2, 2025

The Age of Surveillance Capitalism by Shoshana Zuboff (Ebook) - Read free for 30 days

The Age of Surveillance Capitalism by Shoshana Zuboff (Ebook) - Read free for 30 days

The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power: Barack Obama's Books of 2019

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  • Digital Technology

  • Digital Surveillance

  • Digital Ethics

  • Digital Rights

  • Digital Privacy

  • Big Brother

  • System

  • Loss of Privacy

  • Dystopian Society

  • Dystopia

  • Surveillance State

  • Corrupt Corporate Executive

  • Digital Age

  • Matrix

  • Corporate Control

  • Digital Security

  • Digital Marketing

  • Digital Regulation

  • Digital Innovation

  • Digital Media

About this ebook

THE TOP 10 SUNDAY TIMES BESTSELLER
NEW YORK TIMES NOTABLE BOOK OF THE YEAR
ONE OF BARACK OBAMA'S TOP BOOKS OF THE YEAR

Shortlisted for The Orwell Prize 2020

Shortlisted for the FT Business Book of the Year Award 2019


'Easily the most important book to be published this century. I find it hard to take any young activist seriously who hasn't at least familarised themselves with Zuboff's central ideas.' - Zadie Smith, The Guardian

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us.

The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future?

Shoshana Zuboff shows that we are at a crossroads. We still have the power to decide what kind of world we want to live in, and what we decide now will shape the rest of the century. Our choices: allow technology to enrich the few and impoverish the many, or harness it and distribute its benefits.

The Age of Surveillance Capitalism is a deeply-reasoned examination of the threat of unprecedented power free from democratic oversight. As it explores this new capitalism's impact on society, politics, business, and technology, it exposes the struggles that will decide both the next chapter of capitalism and the meaning of information civilization. Most critically, it shows how we can protect ourselves and our communities and ensure we are the masters of the digital rather than its slaves.



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Praise for The Age of Surveillance Capi- talism  “The defining challenge for the future of the market economy is the concentration of data, knowledge, and surveillance power. Not just our privacy but our individuality is at stake, and this very readable and thought-provoking book alerts us to these existential dangers. Highly recommended.” —Daron Acemoglu, coauthor of Why Nations Fail  “Zuboff’s expansive, erudite, deeply researched exploration of digital futures elucidates the norms and hidden terminal goals of information-intensive industries. Zuboff’s book is the information industry’s Silent Spring.” —Chris Hoofnagle, University of California, Berkeley  “A panoramic exploration of one of the most urgent issues of our times, Zuboff reinterprets contemporary capitalism through the prism of the digital revolution, producing a book of immense ambition and erudi- tion. Zuboff is one of our most prescient and pro- found thinkers on the rise of the digital. In an age of inane Twitter soundbites and narcissistic Facebook posts, Zuboff’s serious scholarship is great cause for celebration.” —Andrew Keen, author of How to Fix the Future  “From the very first page I was consumed with an overwhelming imperative: everyone needs to read this book as an act of digital self-defense. With tremendous lucidity and moral courage, Zuboff demonstrates not only how our minds are being mined for data but also how they are being rapidly and radically changed in the process. The hour is late and much has been lost already—but as we learn in these indispensable pages, there is still hope for emancipation.” —Naomi Klein, author of This Changes Everything and No Logo, and Gloria Steinem Chair in Media, Culture, and Feminist Studies at Rutgers University  “Zuboff is a strikingly original voice, simultaneously bold and wise, eloquent and passionate, learned and accessible. Read this book to understand the inner workings of today’s digital capitalism, its threats to twenty-first-century society, and the reforms we must

===
Praise for The Age of Surveillance Capi- 
talism 
 
“The defining challenge for the future of the market 
economy is the concentration of data, knowledge, 
and surveillance power. Not just our privacy but our 
individuality is at stake, and this very readable and 
thought-provoking book alerts us to these existential 
dangers. Highly recommended.” 
—Daron Acemoglu, coauthor of Why Nations Fail 
 
“Zuboff’s expansive, erudite, deeply researched 
exploration of digital futures elucidates the norms 
and hidden terminal goals of information-intensive 
industries. Zuboff’s book is the information industry’s 
Silent Spring.” 
—Chris Hoofnagle, University of California, 
Berkeley 
 
“A panoramic exploration of one of the most urgent 
issues of our times, Zuboff reinterprets contemporary 
capitalism through the prism of the digital revolution, 
producing a book of immense ambition and erudi- 
tion. Zuboff is one of our most prescient and pro- 
found thinkers on the rise of the digital. In an age of 
inane Twitter soundbites and narcissistic Facebook 
posts, Zuboff’s serious scholarship is great cause for 
celebration.” 
—Andrew Keen, author of How to Fix the Future 
 
“From the very first page I was consumed with an 
overwhelming imperative: everyone needs to read 
this book as an act of digital self-defense. With 
tremendous lucidity and moral courage, Zuboff 
demonstrates not only how our minds are being 
mined for data but also how they are being rapidly 
and radically changed in the process. The hour is late 
and much has been lost already—but as we learn in 
these indispensable pages, there is still hope for 
emancipation.” 
—Naomi Klein, author of This Changes Everything 
and No Logo, and Gloria Steinem Chair in Media, 
Culture, and Feminist Studies at Rutgers University 
 
“Zuboff is a strikingly original voice, simultaneously 
bold and wise, eloquent and passionate, learned and 
accessible. Read this book to understand the inner 
workings of today’s digital capitalism, its threats to 
twenty-first-century society, and the reforms we must

===
THE DEFINITION 
 
Sur-veil-lance Cap-i-tal-ism, n. 
 
1. A new economic order that claims human expe- 
rience as free raw material for hidden commercial 
practices of extraction, prediction, and sales; 2. A 
parasitic economic logic in which the production of 
goods and services is subordinated to a new global 
architecture of behavioral modification; 3. A rogue 
mutation of capitalism marked by concentrations of 
wealth, knowledge, and power unprecedented in 
human history; 4. The foundational framework of a 
surveillance economy; 5. As significant a threat to 
human nature in the twenty-first century as industrial 
capitalism was to the natural world in the nineteenth 
and twentieth; 6. The origin of a new instrumentarian 
power that asserts dominance over society and 
presents startling challenges to market democracy; 7. 
A movement that aims to impose a new collective 
order based on total certainty; 8. An expropriation of 
critical human rights that is best understood as a 
coup from above: an overthrow of the people’s 
sovereignty.



===

CONTENTS 
 
INTRODUCTION 
1 Home or Exile in the Digital Future 
 
PART I  THE FOUNDATIONS OF SURVEILLANCE CAPITALISM 

2 August 9, 2011: Setting the Stage for Surveillance Capitalism 
 3 The Discovery of Behavioral Surplus 
 4 The Moat Around the Castle 
 5 The Elaboration of Surveillance Capitalism: Kidnap, Corner, Compete 
 6 Hijacked: The Division of Learning in Society 
 
PART II  THE ADVANCE OF SURVEILLANCE CAPITALISM 
7 The Reality Business 
 8 Rendition: From Experience to Data 
 9 Rendition from the Depths 
10 Make Them Dance 
11 The Right to the Future Tense 
 
PART III  INSTRUMENTARIAN POWER FOR A THIRD MODERNITY 
12 Two Species of Power 
13 Big Other and the Rise of Instrumentarian Power 
14 A Utopia of Certainty 
15 The Instrumentarian Collective 
16 Of Life in the Hive 
17 The Right to Sanctuary 
 
CONCLUSION 
18 A Coup from Above 
Detailed Table of Contents 
 
Acknowledgments 
 
Notes 
 
Index
===

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